Modeling and Simulation of Cultural Differences in Human Decision-Making

Award Information
Agency: Department of Defense
Branch: Navy
Contract: N00014-04-C-0392
Agency Tracking Number: N031-0888
Amount: $749,047.00
Phase: Phase II
Program: SBIR
Awards Year: 2004
Solicitation Year: 2003
Solicitation Topic Code: N03-112
Solicitation Number: 2003.1
Small Business Information
PACIFIC SCIENCE & ENGINEERING GROUP, INC
9180 Brown Deer Road, San Diego, CA, 92121
DUNS: 131182388
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Holly H. Handley
 Principal Investigator
 (858) 535-1661
 hhandley@pacific-science.com
Business Contact
 James Callan
Title: President
Phone: (858) 535-1661
Email: jrcallan@pacific-science.com
Research Institution
N/A
Abstract
Phase II will implement the integrative algorithm and modified knowledge bases developed in Phase I to produce the Integrative Decision Space Analytical System (I-DecS AnSys). This includes not only the software and hardware implementation of the system, but also understanding how the user will interact with the system, what system outputs will be presented back to the user, and validating both the system design and its data. This system will allow the model to be used to highlight potential cultural mismatches and to modify the decision space to better accommodate cultural, organization, process, and individual cognitive differences. The work plan for Phase II includes a series of eight task categories: Project Review and Updates, System Requirements Analysis, User Interface Development, Algorithm Development, Database Development, Tool Development, Military Utility Assessment, and Documentation. Along with the development of a fully operational system, PSE offers two options as part of its Phase II work plan. Option A offers a Command Center Operational Exercise while Option B, System Customization for Specific User Group, would prepare for the Phase III production. The I-DecS AnSys will offer a much-needed planning and training tool to the increasingly complex challenge of multi-national coalitions and multi-cultural collaborations.

* information listed above is at the time of submission.

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