Production-To-Retail Marketing Issues for Small Farm Pastured and Ranged Poultry

Award Information
Agency: Department of Agriculture
Branch: N/A
Contract: 2001-33610-10380
Agency Tracking Number: 2001-00459
Amount: $70,000.00
Phase: Phase I
Program: SBIR
Awards Year: 2001
Solicitation Year: N/A
Solicitation Topic Code: N/A
Solicitation Number: N/A
Small Business Information
Rainbow Organic Farms Company
Route 1 Box 117, Bronson, KS, 66716
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Diana Endicott
 (316) 939-4933
Business Contact
 Diana Endicott
Title: Owner/Partner, Marketing Manager
Phone: (316) 939-4933
Research Institution
The rapidly growing demand for natural and organic foods is well documented. Much research has been done on production methods of raising "natural" chickens using a pastured poultry approach, as well as producer-to-consumer direct marketing systems such as Community Supported Agriculture and Farmers' Markets. However, comparatively little research exists regarding any means of connecting small family poultry producers with larger volume retail markets. Two significant barriers that currently pose obstacles for this producer group are the lack of local, qualified poultry processing plants and a steep learning curve in marketing through retail supermarkets. This project will examine key issues in developing an integrated production/processing/marketing program for pastured poultry raised on small family farms. Specifically, it will 1) outline the requirements for modifying existing small meat processing plants or erecting new buildings and outfitting them for processing poultry to State and federal inspection standards, 2) prepare a product cost analysis, including production, processing and distribution costs, and 3) evaluate retail consumer feedback and willingness to pay for the product to gage demand and price. The result of this project will be a report useful to small poultry farming groups interested in capturing a greater share of higher volume retail sales opportunities

* information listed above is at the time of submission.

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