Develop a Lobster Branding Strategy that Leverages Maine's Quality Reputation and Exploits Growing Demand for Ready to Prepare Meals

Award Information
Agency:
Department of Agriculture
Branch
n/a
Amount:
$80,000.00
Award Year:
2006
Program:
SBIR
Phase:
Phase I
Contract:
2006-33610-16799
Agency Tracking Number:
2006-00500
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
Saltwater Marketing, LLC
22 Monument Square, Suite 508, Portland, ME, 04101
Hubzone Owned:
N
Socially and Economically Disadvantaged:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
Patricia Pinto
President
(207) 321-2109
ppinto@maine.rr.com
Business Contact:
Patricia Pinto
President
(207) 321-2109
ppinto@maine.rr.com
Research Institution:
n/a
Abstract
Lobster is sold today on a non-branded commodity basis with little regard for consumer desires and needs. The opportunity to build a Maine lobster brand is threatened by new Country of Origin regulations since today basic meat extraction practices take place primarily in Canada. Creating a brand of value-added Maine lobster products offers a significant opportunity to turn a commodity driven sale into a marketing sucess. The purpose of this study is to understand how packaging and processing technology can be used to create value-added lobster products to fill unmet consumer needs.

* information listed above is at the time of submission.

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