Develop a Lobster Branding Strategy that Leverages Maine's Quality Reputation and Exploits Growing Demand for Ready to Prepare Meals

Award Information
Agency: Department of Agriculture
Branch: N/A
Contract: 2006-33610-16799
Agency Tracking Number: 2006-00500
Amount: $80,000.00
Phase: Phase I
Program: SBIR
Awards Year: 2006
Solicitation Year: N/A
Solicitation Topic Code: N/A
Solicitation Number: N/A
Small Business Information
Saltwater Marketing, LLC
22 Monument Square, Suite 508, Portland, ME, 04101
DUNS: N/A
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Patricia Pinto
 President
 (207) 321-2109
 ppinto@maine.rr.com
Business Contact
 Patricia Pinto
Title: President
Phone: (207) 321-2109
Email: ppinto@maine.rr.com
Research Institution
N/A
Abstract
Lobster is sold today on a non-branded commodity basis with little regard for consumer desires and needs. The opportunity to build a Maine lobster brand is threatened by new Country of Origin regulations since today basic meat extraction practices take place primarily in Canada. Creating a brand of value-added Maine lobster products offers a significant opportunity to turn a commodity driven sale into a marketing sucess. The purpose of this study is to understand how packaging and processing technology can be used to create value-added lobster products to fill unmet consumer needs.

* information listed above is at the time of submission.

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