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Identifying Marketing Strategies for a Farmstead Cooperative to Increase Goat Milk Soap and Skin Care Product Sales to Targeted Markets

Award Information
Agency: Department of Agriculture
Branch: N/A
Contract: 2006-33610-16817
Agency Tracking Number: 2006-00499
Amount: $79,802.00
Phase: Phase I
Program: SBIR
Solicitation Topic Code: N/A
Solicitation Number: N/A
Timeline
Solicitation Year: N/A
Award Year: 2006
Award Start Date (Proposal Award Date): N/A
Award End Date (Contract End Date): N/A
Small Business Information
910 Scotch Hill Road
Brodhead, WI 53520
United States
DUNS: N/A
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 Anton Ends
 Marketing & Sales Rep/Co-Owner
 (608) 897-4288
 scotchhillfarm@wekz.net
Business Contact
 Claudia Ends
Title: Owner and Soapmaker
Phone: (608) 897-4288
Email: scotchhillfarm@wekz.net
Research Institution
N/A
Abstract

U.S. agricultural producers increasing subsidize raw product or commmodity production with off-farm jobs(90 percent of producers surveyed in Wisconsin) or federal subsidies, and marketing challenges are formidable for individual producers who attempt to add value to production and increase margins alone. Isolated efforts also require specialization and mass production to meet demand, defeating integrated, diversified goals of sustainability. Project producers are adding value to goat milk, coping with competition through a guild and marketing cooperative and blocking farmstead milk soap and natural skin care item production to meet demand in 4 targeted sales areas. Expanded membership in the tri-state, electronic-based web catalog and sales development, quality control and centralized packaging and shipping will help participating farmers maintain whole farm and integrated practices and cut need for off-farm employment.

* Information listed above is at the time of submission. *

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