Interactive Phrasebook

Award Information
Agency: Department of Defense
Branch: Army
Contract: W911QX-07-C-0039
Agency Tracking Number: O063-CR5-2156
Amount: $99,995.00
Phase: Phase I
Program: SBIR
Awards Year: 2007
Solicitation Year: 2006
Solicitation Topic Code: OSD06-CR5
Solicitation Number: 2006.3
Small Business Information
211 N 1st St., Suite 300, Minneapolis, MN, 55401
DUNS: 103477993
HUBZone Owned: N
Woman Owned: Y
Socially and Economically Disadvantaged: N
Principal Investigator
 Christopher Miller
 Chief Scientist
 (612) 716-4015
Business Contact
 Harry Funk
Title: VP of Research and Development
Phone: (612) 578-7438
Research Institution
Effective cultural training teaches an understanding of appropriate social interactions in context—to take offense when reasonable, to give deference where appropriate, etc. Systems that provide realistic rehearsals have a fundamental need for believability beyond accuracy in appearance, and have the cus-tomizability to alter scenarios so they reflect the needs of the student. We propose using a rich, univer-sal theory of human-human “politeness” behaviors and the culture-specific interpretive frameworks for them (labeled “etiquette”) from sociology, linguistics and anthropology to create an interactive and practical training tool. Our model will link observable and inferred aspects of power and familiarity relationships, the degree of imposition of an act (all of which have implications for roles and intents) and the actor’s character to produce politeness behavior expectations. By using observations of polite-ness behaviors (or its lack), the same model permits inferences and updates about those attributes, while taking into account potential cultural biases. In Phase I, we will design the architecture of such a sys-tem, provide a Middle-Eastern culture based scenario derived from SSTR operation tasks, and create concrete plans to test the designed system. In Phase II, we will implement the system, conduct a pilot study, and expand cross-cultural content libraries.

* Information listed above is at the time of submission. *

Agency Micro-sites

SBA logo
Department of Agriculture logo
Department of Commerce logo
Department of Defense logo
Department of Education logo
Department of Energy logo
Department of Health and Human Services logo
Department of Homeland Security logo
Department of Transportation logo
Environmental Protection Agency logo
National Aeronautics and Space Administration logo
National Science Foundation logo
US Flag An Official Website of the United States Government