Extremely Low Attention Demand Information Systems (ELADIS)

Award Information
Agency: Department of Defense
Branch: Defense Advanced Research Projects Agency
Contract: W31P4Q-07-C-0174
Agency Tracking Number: 06SB2-0137
Amount: $98,386.00
Phase: Phase I
Program: SBIR
Awards Year: 2007
Solicitation Year: 2006
Solicitation Topic Code: SB062-007
Solicitation Number: 2006.2
Small Business Information
211 N 1st Street, Minneapolis, MN, 55401
DUNS: 103477993
HUBZone Owned: N
Woman Owned: Y
Socially and Economically Disadvantaged: N
Principal Investigator
 Chris Miller
 Chief Scientist
 (612) 339-7438
Business Contact
 Harry Funk
Title: VP R&D
Phone: (612) 339-7438
Email: hfunk@SIFT.info
Research Institution
We bring together research from cognitive psychology, social psychology and neuroscience to create an innovative approach to enhancing recognition of facial images through brief exposure presentation. Recent research has established that such brief exposure presentations can be more effective than longer-duration presentations of the same images in achieving affective and memory effects. We rely on a principle called the ‘mere exposure’ effect to produce an affective response which is detectable with skin conductance response or other simple sensors, and verifiable with fMRI and similarly sophisticated brain imaging techniques. Further, there is some evidence that these techniques may be able to produce not just affective or memory enhancement, but visual performance enhancement.

* Information listed above is at the time of submission. *

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