Extremely Low Attention Demand Information Systems (ELADIS)
Small Business Information
211 N 1st Street, Minneapolis, MN, 55401
AbstractWe bring together research from cognitive psychology, social psychology and neuroscience to create an innovative approach to enhancing recognition of facial images through brief exposure presentation. Recent research has established that such brief exposure presentations can be more effective than longer-duration presentations of the same images in achieving affective and memory effects. We rely on a principle called the 'mere exposure' effect to produce an affective response which is detectable with skin conductance response or other simple sensors, and verifiable with fMRI and similarly sophisticated brain imaging techniques. Further, there is some evidence that these techniques may be able to produce not just affective or memory enhancement, but visual performance enhancement.
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