Extremely Low Attention Demand Information Systems (ELADIS)

Award Information
Agency:
Department of Defense
Branch
Defense Advanced Research Projects Agency
Amount:
$98,386.00
Award Year:
2007
Program:
SBIR
Phase:
Phase I
Contract:
W31P4Q-07-C-0174
Award Id:
81233
Agency Tracking Number:
06SB2-0137
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
211 N 1st Street, Minneapolis, MN, 55401
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
N
Duns:
103477993
Principal Investigator:
Chris Miller
Chief Scientist
(612) 339-7438
cmiller@SIFT.info
Business Contact:
Harry Funk
VP R&D
(612) 339-7438
hfunk@SIFT.info
Research Institution:
n/a
Abstract
We bring together research from cognitive psychology, social psychology and neuroscience to create an innovative approach to enhancing recognition of facial images through brief exposure presentation. Recent research has established that such brief exposure presentations can be more effective than longer-duration presentations of the same images in achieving affective and memory effects. We rely on a principle called the 'mere exposure' effect to produce an affective response which is detectable with skin conductance response or other simple sensors, and verifiable with fMRI and similarly sophisticated brain imaging techniques. Further, there is some evidence that these techniques may be able to produce not just affective or memory enhancement, but visual performance enhancement.

* information listed above is at the time of submission.

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