THE MAJOR GOAL OF THIS RESEARCH IS TO DEVELOP TARGETED INFORMATION SERVICES AND DELIVERY SYSTEMS TO SPECIFIC AUDIENCES IN THE FIELD OF CANCER PREVENTION USING COMPONENTSOF THE PDQ-P DATABASE.

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$50,000.00
Award Year:
1986
Program:
SBIR
Phase:
Phase I
Contract:
n/a
Agency Tracking Number:
4749
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
The Kbl Group Inc
808 Pershing Drive, Suite 100, Silver Spring, MD, 20910
Hubzone Owned:
N
Socially and Economically Disadvantaged:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
KAREN B LEVITAN
PRINCIPAL INVESTIGATOR
(301) 588-4633
Business Contact:
() -
Research Institution:
n/a
Abstract
THE MAJOR GOAL OF THIS RESEARCH IS TO DEVELOP TARGETED INFORMATION SERVICES AND DELIVERY SYSTEMS TO SPECIFIC AUDIENCES IN THE FIELD OF CANCER PREVENTION USING COMPONENTSOF THE PDQ-P DATABASE. THIS STUDY WILL EXAMINE THE FEASIBILITY OF SELECTING HIGH-IMPACT, READY MARKETS AND TARGETING CANCER PREVENTION INFORMATION DELIVERY TO THEM. MORE SPECIFICALLY, THE FEASIBILITY STUDY WILL BE BROKEN INTOSUBOBJECTIVES TO: 1. SEGMENT THE PREVENTION COMMUNITY, IDENTIFYING REALISTIC AND ACTIVE MARKETS FOR CANCER PREVENTION INFORMATION SERVICES AND PRODUCTS; 2. EXAMINE THENEEDS FOR AND USES OF PREVENTION INFORMATION, INCLUDING THE PREFERRED MEDIA OF DISPLAY, DISSEMINATION, AND USE; 3. ANALYZE AND CHARACTERIZE PREVENTION INFORMATION COMPONENTS; 4. MATCH PDQ INFORMATION COMPONENTS TO APPROPRIATE USE, USERS, AND DELIVERY MEDIA; AND 5. PROVIDE ALTERNATIVE INFORMATION PRODUCTS AND SERVICES.

* information listed above is at the time of submission.

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