THE MAJOR GOAL OF THIS RESEARCH IS TO DEVELOP TARGETED INFORMATION SERVICES AND DELIVERY SYSTEMS TO SPECIFIC AUDIENCES IN THE FIELD OF CANCER PREVENTION USING COMPONENTSOF THE PDQ-P DATABASE.

Award Information
Agency: Department of Health and Human Services
Branch: N/A
Contract: N/A
Agency Tracking Number: 4749
Amount: $50,000.00
Phase: Phase I
Program: SBIR
Awards Year: 1986
Solicitation Year: N/A
Solicitation Topic Code: N/A
Solicitation Number: N/A
Small Business Information
The Kbl Group Inc
808 Pershing Drive, Suite 100, Silver Spring, MD, 20910
DUNS: N/A
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 KAREN B LEVITAN
 PRINCIPAL INVESTIGATOR
 (301) 588-4633
Business Contact
Phone: () -
Research Institution
N/A
Abstract
THE MAJOR GOAL OF THIS RESEARCH IS TO DEVELOP TARGETED INFORMATION SERVICES AND DELIVERY SYSTEMS TO SPECIFIC AUDIENCES IN THE FIELD OF CANCER PREVENTION USING COMPONENTSOF THE PDQ-P DATABASE. THIS STUDY WILL EXAMINE THE FEASIBILITY OF SELECTING HIGH-IMPACT, READY MARKETS AND TARGETING CANCER PREVENTION INFORMATION DELIVERY TO THEM. MORE SPECIFICALLY, THE FEASIBILITY STUDY WILL BE BROKEN INTOSUBOBJECTIVES TO: 1. SEGMENT THE PREVENTION COMMUNITY, IDENTIFYING REALISTIC AND ACTIVE MARKETS FOR CANCER PREVENTION INFORMATION SERVICES AND PRODUCTS; 2. EXAMINE THENEEDS FOR AND USES OF PREVENTION INFORMATION, INCLUDING THE PREFERRED MEDIA OF DISPLAY, DISSEMINATION, AND USE; 3. ANALYZE AND CHARACTERIZE PREVENTION INFORMATION COMPONENTS; 4. MATCH PDQ INFORMATION COMPONENTS TO APPROPRIATE USE, USERS, AND DELIVERY MEDIA; AND 5. PROVIDE ALTERNATIVE INFORMATION PRODUCTS AND SERVICES.

* information listed above is at the time of submission.

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