Community Kit for Cardivoscular Health

Award Information
Agency: Department of Health and Human Services
Branch: N/A
Contract: 1R43HL079711-01A1
Agency Tracking Number: HL079711
Amount: $120,506.00
Phase: Phase I
Program: SBIR
Awards Year: 2005
Solicitation Year: 2005
Solicitation Topic Code: N/A
Solicitation Number: PHS2005-2
Small Business Information
Toborg Associates, Inc., 1129 20Th St Nw, Ste 108, Washington, DC, 20036
HUBZone Owned: N
Woman Owned: Y
Socially and Economically Disadvantaged: N
Principal Investigator
 (202) 776-0112
Business Contact
Phone: (202) 776-0112
Research Institution
DESCRIPTION (provided by applicant): This project will develop prototypes of health materials for a Community Kit for Cardiovascular Health that is congruent with the unique culture of Appalachia, a region where one in 12 Americans lives. There is evidence of excessively high patterns of cardiovascular disease in the region. Appalachia lacks culturally appropriate materials for cardiovascular risk prevention. The firm seeks to develop a culturally congruent kit that uses the focal role of women in the Appalachian family as the access point. To test this approach's feasibility, the firm will develop materials that use appropriate images and messages to empower women to prevent risk behaviors among their offspring. Staff will conduct focus groups to understand how Appalachians react to cardiovascular risk prevention. Based on findings, staff will develop prototypes of materials. Concurrently, staff will develop an instrument to evaluate materials and pretest this instrument to address issues of reliability and validity. By means of a survey, staff will determine whether women understand messages, accept them, and feel motivated. Toborg Associates will document its research and recommendations in a monograph.

* Information listed above is at the time of submission. *

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