Impact of digital media-based nutrition education on low science literacy, under-

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$95,994.00
Award Year:
2011
Program:
SBIR
Phase:
Phase I
Contract:
1R43DK091143-01
Agency Tracking Number:
R43DK091143
Solicitation Year:
2011
Solicitation Topic Code:
NIDDK
Solicitation Number:
PA10-050
Small Business Information
CARA CAIRNS DESIGN
7531 WILKINS DR, FAYETTEVILLE, NC, 28311-9428
Hubzone Owned:
N
Socially and Economically Disadvantaged:
N
Woman Owned:
Y
Duns:
831973172
Principal Investigator:
CARA MOULTIS
(910) 494-5406
cara@caracairnsdesign.com
Business Contact:
VIRGINIA STAGE
(910) 494-5406
carrawaystagev@ecu.edu
Research Institution:
Stub




Abstract
DESCRIPTION (provided by applicant): The purpose of this project is to research and develop digital media-based nutrition education materials for low science literacy, underserved, and minority patients receiving dialysis treatment for ESRD. The developedmaterials will lay the foundation and serve as prototypes for a Phase II NIH SBIR application aimed at full development and marketing of an interactive educational software product. Fundamentally, this concept approach is meant to improve science and health literacy in targeted populations in an effort to empower individuals to learn scientific information in the context of extending a healthy life. To date, project researchers are unable to identify any products of this nature for ESRD patients. This NIH SBIR will provide Cara Cairns Design, in partnership with East Carolina University, Brody School of Medicine, Division of Nephrology - Center for the Study and Treatment of Kidney Disease (ECCKD), an opportunity to empower patients with knowledge to improvehealth outcomes. PUBLIC HEALTH RELEVANCE: The purpose of this project is to research and develop digital media-based nutrition education materials for low science literacy, underserved, and minority patients receiving dialysis treatment for ESRD. Fundamentally, this concept approach is meant to create an interactive educational software product that will improve science and health literacy in the targeted population. This NIH SBIR research will provide Cara Cairns Design a business opportunity to work with East Carolina University, Brody School of Medicine, Division of Nephrology - Center for the Study and Treatment of Kidney Disease (ECCKD) to improve public health outcomes for ESRD patients.

* information listed above is at the time of submission.

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