Drug and Alcohol Prevention for College Athletes

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$1,611,618.00
Award Year:
2011
Program:
SBIR
Phase:
Phase II
Contract:
2R44DA023735-02A2
Award Id:
n/a
Agency Tracking Number:
R44DA023735
Solicitation Year:
2011
Solicitation Topic Code:
NIDA
Solicitation Number:
PA10-050
Small Business Information
3 WENCHELSA CT, GREENSBORO, NC, -
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
Y
Duns:
621567259
Principal Investigator:
MELODIE FEARNOW-KENNEY
(804) 746-3607
mdfearno@uncg.edu
Business Contact:
DAVID WYRICK
(336) 334-4501
dlwyrick@uncg.edu
Research Institution:
Stub




Abstract
DESCRIPTION (provided by applicant): College student-athletes are at increased risk of heavy alcohol use, smokeless tobacco use, and the use of performance enhancing substances as compared to non-athlete college students. Despite recent research underscoring the need for athlete-tailored interventions, there are no evidence-based options for the prevention of substance use among college student-athletes that take into account their unique patterns and motivations for use. This void leaves colleges with feweasy-to-use, effective, and economical options for meeting the needs of their student-athletes and the minimum drug education requirements set by their governing organizations. The broad aim of the proposed study is to use the innovative Multiphase Optimization Strategy (MOST; Collins et al., 2005, 2007) to develop a highly effective Internet-delivered program (myPlaybook) for the prevention of substance use among college student-athletes. The MOST approach is a systematic method for making decisions aboutprogram development and adaptation that are based on the performance of individual program components. The five core lessons of myPlaybook will undergo two rounds of randomized experimentation and targeted revision. At the conclusion of the second round, the newly optimized version of myPlaybook will be assembled and evaluated in large-scale Randomized Controlled Trial (RCT). This beta version of myPlaybook will be compared to an Internet-based college alcohol intervention with proven effectiveness with general college students (College Alc; Bersamin et al., 2007; Paschall and Antin, 2008; Paschall et al., 2006). This approach will allow us to 1) develop an intervention that is optimized for considerable impact on substance use outcomes and 2) demonstratethe need for interventions specifically adapted for college student-athletes. The proposed research will be among the first demonstrations of the MOST approach for building and evaluating behavioral interventions with greatly enhanced public health impact.PUBLIC HEALTH RELEVANCE: This project has the potential to contribute to the health and safety of the more than 460,000 college student-athletes in the US. A contribution to the science of prevention will be made by demonstrating an innovative approach for the development and revision of behavioral interventions that focuses on achieving both statistical significance and optimizing public health impact.

* information listed above is at the time of submission.

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