Optimizing Marketing Strategy and Consumer Connection for a Corn-Based Compostable To-Go Tea Filter in Mass Foodservice

Award Information
Agency: Department of Agriculture
Branch: N/A
Contract: 2011-02282
Agency Tracking Number: 2011-02282
Amount: $460,000.00
Phase: Phase II
Program: SBIR
Awards Year: 2011
Solicitation Year: 2011
Solicitation Topic Code: 8.9
Solicitation Number: USDA-NIFA-SBIR-00339
Small Business Information
TEA SPOT, THE
4699 Nautilus Court, Boulder, CO, 80301-5309
DUNS: 153073015
HUBZone Owned: N
Woman Owned: Y
Socially and Economically Disadvantaged: N
Principal Investigator
 Jessica Burtenshaw
 Director of Product Marketing and Develo
 (303) 444-8324
 jessica@theteaspot.com
Business Contact
 Maria Uspenski
Title: CEO
Phone: (303) 444-8324
Email: maria@theteaspot.com
Research Institution
N/A
Abstract
Foodservice sales of tea in the U.S. are currently increasing at about 8% annually (Sundale, 2010). Within this sector, there is an increasing demand for loose leaf teas over traditionally low-quality tea bags. The Tea Spot has developed a patent pending tea filter, trademarked Brewlux, for the preparation and delivery of loose tea to-go in the mass foodservice market. Phase I USDA-NIFA sponsored research enabled The Tea Spot to make the optimal material selection for manufacture of the Brewlux filters - a compostable, U.S. corn-based resin. With the Phase II SBIR grant, The Tea Spot will develop a marketing and distribution strategy that makes the compostable Brewlux tea filter accessible and widely distributed in mass foodservice. The primary goal of the research is to refine the marketing strategy by optimizing product messaging for both types of end-users, shop owners and consumers.

* information listed above is at the time of submission.

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