Discriminatory Analysis Display Assessment Toolkit (DADA)

Award Information
Agency: Department of Homeland Security
Branch: N/A
Contract: HSHQDC-12-C-00073
Agency Tracking Number: DHS SBIR-2012.2-H-SB012.2-003-0007-I
Amount: $99,609.00
Phase: Phase I
Program: SBIR
Awards Year: 2012
Solicitation Year: 2012
Solicitation Topic Code: H-SB012.2-003
Solicitation Number: DHS SBIR-2012.2
Small Business Information
1221 E Broadway, Suite 110, Oviedo, FL, 32765-7829
DUNS: 075104708
HUBZone Owned: N
Woman Owned: Y
Socially and Economically Disadvantaged: Y
Principal Investigator
 Kelly Hale
 (407) 706-0977
Business Contact
 Kelly Hale
Title: Sr. VP- Tehnical Operations
Phone: (407) 706-0977
Email: kelly@designinteractive.net
Research Institution
The Discriminatory Analysis Display Assessment toolkit (DADA) will provide a methodology and embedded data analysis protocol to assess display technology image quality. DADA will identify the image/display characteristics that significantly impact human visual perception, specifically the ability to perceive and resolve key characteristics of screen objects. Further, DADA will incorporate perceptual characteristics of objects used by baggage screening personnel into an adaptive threshold protocol. This adaptive threshold protocol will establish the human ability to perceive and resolve differences in those key perceptual characteristics. The ability to resolve differences in key perceptual characteristics of objects will be related to the ability of screener's to identify and recognize threats. This will allow for the establishment of a criterion or threshold for image/display characteristics based on realistic human performance and relevant objects. An automated analytical component will then be embedded within the protocol to provide a rapid assessment of image quality of any display technology. This component will provide a simple, easy to interpret visualization of whether image quality affords optimal human performance and what display characteristics do not meet criterion thresholds.

* Information listed above is at the time of submission. *

Agency Micro-sites

SBA logo
Department of Agriculture logo
Department of Commerce logo
Department of Defense logo
Department of Education logo
Department of Energy logo
Department of Health and Human Services logo
Department of Homeland Security logo
Department of Transportation logo
Environmental Protection Agency logo
National Aeronautics and Space Administration logo
National Science Foundation logo
US Flag An Official Website of the United States Government