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Visualization Methods and Tools for Human, Social, Cultural, and Behavioral Models

Award Information
Agency: Department of Defense
Branch: Navy
Contract: N00014-11-M-0060
Agency Tracking Number: O102-HS5-4079
Amount: $99,999.00
Phase: Phase I
Program: SBIR
Solicitation Topic Code: OSD10-HS5
Solicitation Number: 2010.2
Solicitation Year: 2010
Award Year: 2011
Award Start Date (Proposal Award Date): 2010-12-02
Award End Date (Contract End Date): N/A
Small Business Information
9180 Brown Deer Road
San Diego, CA -
United States
DUNS: 131182388
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 Ron Moore
 Senior Analyst PI
 (858) 535-1661
Business Contact
 James Callan
Title: President
Phone: (858) 535-1661
Research Institution

Modern warfare takes many forms. A common requirement across this spectrum of conflict is the need to understand and predict combatant and non-combatant goals and actions. OSD directs and oversees the Human Social Culture Behavior Modeling (HSCB) program to develop reliable, validated forecasting/predictive models of human behavior based on social and cultural factors. Unfortunately, many of these models are incomplete, immature, or not integrated. To make the many HSCB models available to today & #144;s warfighters more useful and effective, they must be presented in an easy-to-use and understandable way. PSE proposes to develop a single visualization or small set of related visualizations that emphasize the fusion and interrelation of the many stand-alone HSCB models. The proposed research will (a) evaluate and identify current visualization methods that provide insight/utility to the user community, (b) identify existing HSCB models for potential integration opportunities, and (c) develop recommendations for new visualizations to improve planning and decision-making. Pacific Science & Engineering Group (PSE) is uniquely qualified to complete the proposed work by virtue of its previous experience in HCI design and visualization work, its ongoing R & D in support of improved understanding, military planning, and decision making, and its highly skilled and experienced staff.

* Information listed above is at the time of submission. *

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