Adaptive Visualization of Social Networks (ADVIS)

Award Information
Agency: Department of Defense
Branch: Defense Advanced Research Projects Agency
Contract: W31P4Q-12-C-0206
Agency Tracking Number: D12A-004-0009
Amount: $100,000.00
Phase: Phase I
Program: STTR
Awards Year: 2012
Solicitation Year: 2012
Solicitation Topic Code: SB12A-004
Solicitation Number: 2012.A
Small Business Information
3527 Beverly Glen Blvd., Sherman Oaks, CA, 91423-9143
DUNS: 124668711
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Amos Freedy
 (818) 788-4830
Business Contact
 Gershon Weltman
Title: Vice President
Phone: (818) 788-1025
Research Institution
 Rick Grannis
 Department of Sociology
264 Haines, 375 Portola Plaza
Los Angeles, CA, 90095-1551
 (310) 825-1313
 Nonprofit college or university
This proposal is to develop a new system for Adaptive Visualization of Social Networks (ADVIS). Numerous social network visualization systems have been produced in recent years. But even in the few top systems cognitive science and design principles have been applied in an ad hoc and non-systemic manner. Accordingly, each visualization system is a one-of, which may be fine-tuned to a particular user goal and data set, but which can not adapt to rapidly changing user goals, data sets and visualization techniques. In our new approach, visualizations will be automatically generated based on user-defined goals, data set characteristics, and first principles in cognitive science. This will be a systematic and rigorous process, in which various visualization techniques are evaluated based on their utility for the current user goals and data set, as well as the compatibility of their underlying cognitive premises. The key innovation in our system is the explicit inclusion of all of these factors in an automated design process through the use of taxonomies for cognitive principles, visualization techniques, and user-goals. ADVIS will permit user-goals and visualization techniques to be specified and added to the system, so that optimal visualizations can be rapidly produced.

* Information listed above is at the time of submission. *

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