Picture Me Alcohol Free: Engaging Youth in Community-Based Prevention

Award Information
Agency:
Department of Health and Human Services
Amount:
$1,176,722.00
Program:
SBIR
Contract:
2R44AA017561-02
Solitcitation Year:
2012
Solicitation Number:
PA10-050
Branch:
N/A
Award Year:
2012
Phase:
Phase II
Agency Tracking Number:
R44AA017561
Solicitation Topic Code:
NIAAA
Small Business Information
PREVENTION STRATEGIES, LLC
3 WENCHELSA CT, GREENSBORO, NC, -
Hubzone Owned:
N
Woman Owned:
Y
Socially and Economically Disadvantaged:
N
Duns:
621567259
Principal Investigator
 MELODIE FEARNOW-KENNEY
 (804) 746-3607
 mdfearno@uncg.edu
Business Contact
 DAVID WYRICK
Phone: (336) 334-4501
Email: dlwyrick@uncg.edu
Research Institution
 Stub
Abstract
DESCRIPTION (provided by applicant): This application proposes to build on the successful Phase I Picture Me Alcohol Free (PMAF) feasibility pilot study. PMAF is a community-based program designed to train groups of youth to a) represent contributing factors and consequences (e.g., social availability, alcohol-involved crashes) of underage drinking in their communities through a specific photographic technique called photovoice, and b) use photo projects to raise community awareness and motivate community-level change. Underage drinking continues to be serious public health concern in this country. This is reflected in the recent Call to Action by the U.S. Surgeon General's Office (2007) which places an emphasis on youth involvement in community-wide prevention. However, there are few, if any, commercially available tools that can be used by communities to train and support youth in community-based prevention. The proposed project will fill that need by using existing research and instructional technology todevelop an innovative online training program that will guide youth, with the help of an adult facilitator, through the photovoice process in attempt to raise community awareness and motivate alcohol-related environmental and policy changes. Phase II aimsinclude completion of the full PMAF program and evaluation of the program using a pair- matched group randomized design. Thirty SADD (Students against Destructive Decisions) groups will be randomly assigned to treatment (PMAF) or standard practice controlconditions. Outcomes include media coverage, public events, advocacy activities, and education.

* information listed above is at the time of submission.

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