KickinKitchen.TV - an innovative, digital learning interactive educational program on nutrition, cooking and active lifestyles

Award Information
Agency:
Department of Agriculture
Branch
n/a
Amount:
$450,000.00
Award Year:
2012
Program:
SBIR
Phase:
Phase II
Contract:
2012-02160
Agency Tracking Number:
2012-02160
Solicitation Year:
2012
Solicitation Topic Code:
8.5
Solicitation Number:
USDA-NIFA-SBIR-003621
Small Business Information
KIDSCOOK PRODUCTIONS LLC
11 HILLSIDE AVE, Cambridge, MA, 02140-3615
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
Y
Duns:
615382228
Principal Investigator:
Natasha Rogoff
Chief Executive Officer
(202) 309-3516
nlrogoff@fas.harvard.edu
Business Contact:
Natasha Rogoff
Chief Executive Officer
(202) 309-3516
nlrogoff@fas.harvard.edu
Research Institution:
Stub




Abstract
This project combines digital technology, nutrition education and research strategies to address the USDA challenge area of improving nutritional health and reducing childhood obesity. This study involves partnerships with several public school districts, KidsCOOK Productions, and university researchers with expertise in school-based nutrition education and research. This project will create, test, and commercialize the Comprehensive KickinKitchen.TV Educational Bundle (KKTV-EDU), an innovative, digital learning interactive educational program on nutrition, cooking and active lifestyles. Designed for students ages 10-14, KKTV-EDU is expected to increase awareness, knowledge and skills related to healthy eating habits and sustainable changes in personal behaviors that will lower risk factors for childhood obesity. KKTV-EDU will consist of six digital webisodes and companion videos that will engage students and teach nutrition concepts and healthy cooking skills. Complete with an interactive website, food demo videos, peer education segments, and a curriculum binder of resources and lesson plans, learning is extended through hands-on activities in the classroom, computer lab, and at home. Randomly selected middle-school classrooms will receive the digital KKTV-EDU; others will receive a traditional curriculum of identical content but lacking digital media. This Phase II project will assess the feasibility of the digital curriculum using qualitative research methods, and program effectiveness using surveys of nutrition knowledge, personal behaviors, and intent to change food-related behaviors. The evaluation research will demonstrate the effectiveness of a marketable curriculum bundle that will have tremendously widespread dissemination potential through school communities, households, and professional partners nationwide because of its use of digital media involving an interactive and educational internet site integrated within a comprehensive curriculum bundle. The KKTV educational bundle will be commercialized to provide an interactive, technology-based solution to the many challenges of delivering effective nutrition education to middle school students, including those at highest risk for poor health and childhood obesity.

* information listed above is at the time of submission.

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