Quit IT: Development of a Web-based 3D Coping Skills Game to Increase Self-Effic

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$682,922.00
Award Year:
2012
Program:
STTR
Phase:
Phase II
Contract:
4R42DA029353-02
Award Id:
n/a
Agency Tracking Number:
R42DA029353
Solicitation Year:
2012
Solicitation Topic Code:
NIDA
Solicitation Number:
PA09-081
Small Business Information
MUZZY LANE SOFTWARE, INC. (Currently Muzzy Lane Software)
44 MERIMAC ST, NEWBURYPORT, MA, -
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
N
Duns:
133864244
Principal Investigator:
HERBERT SNOW
(978) 499-9099
dmartz@muzzylane.com
Business Contact:
DAVID MARTX
(978) 499-9099
dmartz@muzzylane.com
Research Institution:
SLOAN-KETTERING INSTITUTE FOR CANCER RES

SLOAN-KETTERING INSTITUTE FOR CANCER RESEARCH
1275 YORK AVE
NEW YORK, NY, 10065-
() -
Domestic nonprofit research organization
Abstract
DESCRIPTION (provided by applicant): Tobacco use remains the single most preventable cause of premature deaths and cancer.1 Building on more than a decade of clinical and research experience in treating tobacco-dependence, we propose to address this problem with a new academic-small computer game business partnership that will develop a novel e-health tobacco cessation and relapse prevention product. Smoking relapse following a quit attempt remains a significant public health concern with high costs in quality-adjusted life years. A growing body of evidence suggests that continued practice, or behavioral rehearsal, can help smokers effectively manage smoking cues, and also that cues to smoke can be triggered virtually via interaction with a computer.2 Thus,we propose to create a 3D game intervention that aims to help smokers rehearse effective strategies and improve self- efficacy for managing smoking triggers. Given our preliminary work with this concept, our combined expertise, and the commercialization potential of this concept, we are pursuing a Fast Track submission. In Phase I we plan to transform our coping skills simulation developed in the virtual world Second Life to an accessible, structured gaming environment with elements essential for a full-fledged interactive game designed to promote tobacco cessation. Using a systematic feedback protocol, we will refine the game's usability, relevance and utility using patient volunteers recruited from the Memorial Sloan-Kettering Tobacco Cessation Program andbehavioral science researchers with expertise in treating tobacco dependence. In Phase II we will incorporate alpha testing data and complete development of the coping skills game, including the 3D environment and game avatars, game design and scripts forcoping skills, feedback and rewards for patients, and data collection capabilities. Then, using a randomized trial design conducted at Memorial Sloan-Kettering Cancer Center, we will test the game's potential to increase coping self-efficacy and decreaserelapse to smoking among hospitalized cancer patients. Although rates of cessation among patients newly diagnosed with tobacco-related cancers are typically high, many continue to smoke or resume smoking shortly after discharge from the smoke- free, hospital environment.3-5 Despite often reporting high motivation to quit and serious consequences of continued smoking, cancer patients are at high risk for smoking relapse following hospitalization and an ideal population with which to test the potential of ourgame. We will randomize 190 patients using a two-group design (Usual Care + Smoking Cues Coping Skills Game vs. Usual Care Only) and gather self-efficacy and tobacco use data at 1, 3, and 6 months following hospitalization. The proposed study has the potential for high impact if our novel coping skills game shows efficacy for enhancing the treatment of tobacco dependence. This concept is highly marketable to a broad target audience of hospitalized smokers and may offer numerous benefits as an adjunct to current cessation interventions. PUBLIC HEALTH RELEVANCE: Tobacco use remains the single most preventable cause of premature deaths and cancer. Building upon over a decade of clinical and research experience in treating tobacco-dependence, we propose toaddress this problem with a new academic-small computer game business partnership that will develop a novel e-health tobacco cessation and relapse prevention product. The proposed study has the potential for high impact if our novel coping skills game shows efficacy for enhancing the treatment of tobacco dependence. This concept is highly marketable to a broad target audience of hospitalized smokers and may offer numerous benefits as an adjunct to current cessation interventions.

* information listed above is at the time of submission.

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