Visual Representation and Implementation of Culturally Significant Information for Enhanced Tactical Decision-making

Award Information
Agency: Department of Defense
Branch: Army
Contract: W911QX-12-C-0089
Agency Tracking Number: O113-DR3-2120
Amount: $149,328.00
Phase: Phase I
Program: SBIR
Awards Year: 2012
Solicitation Year: 2011
Solicitation Topic Code: OSD11-DR3
Solicitation Number: 2011.3
Small Business Information
Intelligent Models, Inc.
9710 Traville Gateway Drive, Rockville, MD, -
DUNS: 626985399
HUBZone Owned: N
Woman Owned: Y
Socially and Economically Disadvantaged: N
Principal Investigator
 Yuri Levchuk
 Chief Scientist
 (240) 401-9746
Business Contact
 Farida Badalova
Title: COO
Phone: (571) 236-5150
Email: farida_badalova@intelligentmodels.c
Research Institution
The success of U.S. Army"s military and SSTR missions often hinges on the ability to understand HSCB dynamics of the theater of operations. More broadly, understanding of different socio-cultural terrains is the key to US national security. The costs of cultural ignorance or miscommunication--be it lost lives, major political mistakes and embarrassment, or lost opportunities and profits--are too large and too frequent to keep ignoring cultural differences. To promote rapid acquisition and effective use of relevant HSCB knowledge, we propose VISTA (Visual analytics for Intuitive Socio-cultural Terrain Awareness), which provides: (1) tool sets for visualization and analyses of HSCB data; (2) intuitive, clear, interactive representations of HSCB data; (3) automated analytics and translation of HSCB insights to decision-support products for different operational planning levels; and (4) evaluation of metrics to explain effects in relevant operational context. VISTA integrates two unique frameworks: (A) spatial-temporal visualization and navigation of latent dimensions of HSCB terrains; and (B) 4D data model of HSCB systems, scenarios, and interventions. It utilizes converging research findings from brain sciences, human psychology, psycho-linguistics, and advanced computing to operationalize the socio-cultural system-of-systems theory into clear, compact models of information processing, cognition, behaviors, and societal and trans-national effects.

* information listed above is at the time of submission.

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