Behavioral Brand Builder - A brand development training program with an integrate

Award Information
Agency: Department of Health and Human Services
Branch: N/A
Contract: 1R43DA034531-01
Agency Tracking Number: R43DA034531
Amount: $189,592.00
Phase: Phase I
Program: SBIR
Awards Year: 2012
Solitcitation Year: 2012
Solitcitation Topic Code: NIDA
Solitcitation Number: PA11-096
Small Business Information
BENTEN TECHNOLOGIES, INC.
13996 Parkeast Circle, Suite 105, Chantilly, VA, 20151
Duns: 48027119
Hubzone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: Y
Principal Investigator
 TONY MA
 (703) 788-6563
 tonyma@bententech.com
Business Contact
 TONY MA
Phone: (703) 919-3234
Email: tonyma@bententech.com
Research Institution
 Stub
Abstract
DESCRIPTION (provided by applicant): Drug abuse and addiction have been closely linked with HIV/AIDS since the beginning of the epidemic. Although injection drug use is well known in this regard, non-injection drug abuse plays a greater role in the spreadof HIV than is generally recognized. Drug abuse can impair judgment and unsafe sexual behavior. Drug abuse by any method can put a person at risk for contracting HIV due to impaired decision making while intoxicated or high, and can lead to unsafe sexual practices including lack of condom use, which puts them at risk for contracting and transmitting HIV. The reduction of HIV/AIDS and other sexually transmitted diseases depends on successfully changing a range of risky behaviors, especially consistent and effective condom use. Condoms, when used correctly, have been shown to reduce HIV/STI rates overall and in high risk populations. With the enormous public health burden of these diseases, effective behavior change strategies are essential. In this study, our research team proposes to develop the Behavioral Brand Builder (B3). B3 is a user- friendly, step-by-step training guide with integrated tools for development of branded prevention programs and services based on branding principles leveraging behavioraland scientific evidence along with validated metrics and evaluation tools to measure the effectiveness of branded program. The research builds upon prior work in rich internet application web development, usability design, health branding and public health from our team. Our team includes expertise in brand development, sexual health, drug abuse, public policy, quantitative and qualitative methodology, and web development. The long-term product goal is to develop the B3 to be user-friendly, cross-domain to help to: 1) increased KSA for researchers in the field of behavioral health interventions, 2) increased return on investment for translational research, and 2) ultimately improved uptake and effectiveness health behavior adoption for through branding.PUBLIC HEALTH RELEVANCE: Behavioral Brand Builder (B3) is a user-friendly, step-by-step training guide with integrated tools for development of branded prevention programs and services based on branding principles leveraging behavioral and scientific evidence along with validated metrics and evaluation tools to measure the effectiveness of branded program. It is designed to help to: 1) increased KSA for researchers in the field of behavioral health interventions, 2) increased return on investment fortranslational research, and 2) ultimately improved uptake and effectiveness health behavior adoption for through branding.

* information listed above is at the time of submission.

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