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Inferring Social and Psychological Meaning in Social Media

Award Information
Agency: Department of Defense
Branch: Army
Contract: W911NF-13-C-0022
Agency Tracking Number: A12A-009-0228
Amount: $99,946.00
Phase: Phase I
Program: STTR
Solicitation Topic Code: A12a-T009
Solicitation Number: 2012.A
Timeline
Solicitation Year: 2012
Award Year: 2013
Award Start Date (Proposal Award Date): 2012-11-13
Award End Date (Contract End Date): 2013-05-11
Small Business Information
1050 W NASA Blvd, Suite 155, Melbourne, FL, -
DUNS: 038379579
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Bruce McQueary
 President
 (321) 591-7371
 bmcqueary@securboration.com
Business Contact
 Lynn Lehman
Title: CEO
Phone: (919) 244-3946
Email: contracts@securboration.com
Research Institution
 Carnegie Mellon University
 Carlos Guestrin
 6105 Gates Hillman Complex
Machine Learning Department
Pittsburgh, PA, 15213-
 (412) 268-3705
 Nonprofit college or university
Abstract
The rapid ascent and adoption of social media as the dominant form of communication has led to significant analysis challenges. In particular, there is a gap in theoretically informed methods to analyze data mined and collected from social media. One primary cause of this gap is the lack of fusing structural sources of information (e.g. social network topology) with non-structural sources (message content, demographics). As a result significant social patterns and meaning that should be derived by goes undetected. Securboration Inc., teaming with Dr. Carlos Guestrin from Carnegie Mellon University; and Mr. Thomas Morello from a leading commercial marketing company, proposes to address this gap. Our solution, referred to as SURF (Social-media Understanding and Reasoning Framework), is a service-based suite of analytical tools that uses structured and non-structured social media information to identify significant topologies, motifs, embedded online communities, and individual characteristics. SURF leverages social media research on reciprocity, degrees of separation, and quantitative comparisons; and extends it based on noise reduction and link analysis research performed by Dr. Guestrin and semantic content analysis techniques pioneered by Securboration. SURF will provide improved algorithms and tools for mining social media that spans domains from marketing to military intelligence.

* Information listed above is at the time of submission. *

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