Inferring Social and Psychological Meaning in Social Media

Award Information
Agency:
Department of Defense
Branch
Army
Amount:
$99,946.00
Award Year:
2013
Program:
STTR
Phase:
Phase I
Contract:
W911NF-13-C-0022
Award Id:
n/a
Agency Tracking Number:
A12A-009-0228
Solicitation Year:
2012
Solicitation Topic Code:
A12a-T009
Solicitation Number:
2012.A
Small Business Information
1050 W NASA Blvd, Suite 155, Melbourne, FL, -
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
N
Duns:
038379579
Principal Investigator:
Bruce McQueary
President
(321) 591-7371
bmcqueary@securboration.com
Business Contact:
Lynn Lehman
CEO
(919) 244-3946
contracts@securboration.com
Research Institution:
Carnegie Mellon University
Carlos Guestrin
6105 Gates Hillman Complex
Machine Learning Department
Pittsburgh, PA, 15213-
(412) 268-3705
Nonprofit college or university
Abstract
The rapid ascent and adoption of social media as the dominant form of communication has led to significant analysis challenges. In particular, there is a gap in theoretically informed methods to analyze data mined and collected from social media. One primary cause of this gap is the lack of fusing structural sources of information (e.g. social network topology) with non-structural sources (message content, demographics). As a result significant social patterns and meaning that should be derived by goes undetected. Securboration Inc., teaming with Dr. Carlos Guestrin from Carnegie Mellon University; and Mr. Thomas Morello from a leading commercial marketing company, proposes to address this gap. Our solution, referred to as SURF (Social-media Understanding and Reasoning Framework), is a service-based suite of analytical tools that uses structured and non-structured social media information to identify significant topologies, motifs, embedded online communities, and individual characteristics. SURF leverages social media research on reciprocity, degrees of separation, and quantitative comparisons; and extends it based on noise reduction and link analysis research performed by Dr. Guestrin and semantic content analysis techniques pioneered by Securboration. SURF will provide improved algorithms and tools for mining social media that spans domains from marketing to military intelligence.

* information listed above is at the time of submission.

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