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Award Information
Agency: Department of Defense
Branch: Defense Advanced Research Projects Agency
Contract: W91CRB-10-C-0160
Agency Tracking Number: 09SB1-0020
Amount: $1,240,000.00
Phase: Phase II
Program: SBIR
Solicitation Topic Code: SB091-003
Solicitation Number: 2009.1
Solicitation Year: 2009
Award Year: 2010
Award Start Date (Proposal Award Date): 2010-09-20
Award End Date (Contract End Date): 2013-09-30
Small Business Information
3971 Wesley Ln.
N. Webster, IN 46555
United States
DUNS: 827378394
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 Benjamin Ashpole
 (215) 760-1613
Business Contact
 Benjamin Ashpole
Title: CEO
Phone: (215) 760-1613
Research Institution

Several geo-social inference concerns currently limit military stability and reconstruction operations: • Contact lists are not centrally coordinated, up to date, complete, or easily searchable • Vendor history is not maintained or combined with culture and safety information • Hand-off and coordination delays cause projects to span multiple troop cycles The proposed project answers the underlying need of the GISARO topic to assist with communication between the military and local civilian vendors during reconstruction operations. The problem is ubiquitous: contact information (names, phone numbers, email addresses, mailing addresses, etc.) managed by the military goes stale as vendors change locations and jobs. The solution product will go by the trade name Updentity(tm). Updentity will be a next generation cloud based contact solution developed to help enterprises and personal users to efficiently consolidate, manage, enhance and update their contact information across multiple platforms (CRM systems, email clients, cell phones). Updentity employs a set of unique tools and functionality that enable its users to resolve many of the issues prevalent in some of the commonly used contact management systems in the market. Updentity will operate as a collection of contact data sets linked to each other using various relationships forming a master network of contextually linked data sets. These networked data sets will be used to consolidate, maintain and enhance data across all data sets for a particular contact, thus providing the most accurate 360 degree view for every contact within the data set. Using these data sets, users will be able to transform data in to business intelligence thus helping them make more informed and effective decisions.

* Information listed above is at the time of submission. *

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