Multi-National Cultural Difference Modeling

Award Information
Agency: Department of Defense
Branch: Navy
Contract: N00014-03-M-0242
Agency Tracking Number: N031-1042
Amount: $70,000.00
Phase: Phase I
Program: SBIR
Awards Year: 2003
Solicitation Year: N/A
Solicitation Topic Code: N/A
Solicitation Number: N/A
Small Business Information
12152 Windsor Hall Way, Herndon, VA, 20170
DUNS: 949183701
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Jeffrey Hicks
 Exec VP & Principal Mem T
 (402) 212-7474
Business Contact
 Lana Stoyen
Title: President
Phone: (571) 323-0080
Research Institution
As demonstrated with recent engagements, US forces will not go into combat alone. Multinational coalition forces will be the norm and our forces must flexibly adapt to the command and control (C2) environment with the newly formed team. Whether a neighboror long time ally with similar but distinctly separate C2 styles or a geographically separated ally with little common C2 techniques, the end product must be the same; a seamless C2 system capable of allowing the decision maker to correctly assess thesituation via sensors and to relay his intentions to the shooter in a timely and correct fashion. The presence of multinational cultural differences presents barriers to successful coalition command and control. These cultural differences must beunderstood, modeled, and simulated to provide an effective decision support system that can be utilized in a multinational coalition environment. 21st Century Systems, Inc teaming with the University of Hawai`i are proposing to extend the realtimetactical decision support capability inherent in the AEDGETM family of products by including modeling and simulation of cultural differences. Once implemented, the Multinational Cultural Differences Modeling could easily assist Operational, Theater orTactical decision making in a number of environments being supported by coalition forces. The military applicability for the Multinational Cultural Difference Modeling is likely to be wide and far reaching. Operating in a multinational coalitionenvironment will be the norm not the exception. Specifically, the benefit would be derived from knowing the culturally-based actions and reactions of coalition and enemy forces during one-on-one or many-on-many engagements. The need for MultinationalCultural Difference Modeling in the commercial global economy is dramatic. The capability to provide decision support and modeling for either the multinational economic, financial, or business markets would prove invaluable. This capability is would bethe discriminator that would enable the financial or business success of entities that employ its cultural difference modeling.

* Information listed above is at the time of submission. *

Agency Micro-sites

SBA logo
Department of Agriculture logo
Department of Commerce logo
Department of Defense logo
Department of Education logo
Department of Energy logo
Department of Health and Human Services logo
Department of Homeland Security logo
Department of Transportation logo
Environmental Protection Agency logo
National Aeronautics and Space Administration logo
National Science Foundation logo
US Flag An Official Website of the United States Government