Multi-National Cultural Difference Modeling

Award Information
Agency:
Department of Defense
Branch
Navy
Amount:
$70,000.00
Award Year:
2003
Program:
SBIR
Phase:
Phase I
Contract:
N00014-03-M-0242
Award Id:
64990
Agency Tracking Number:
N031-1042
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
12152 Windsor Hall Way, Herndon, VA, 20170
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
N
Duns:
949183701
Principal Investigator:
Jeffrey Hicks
Exec VP & Principal Mem T
(402) 212-7474
jeff@21csi.com
Business Contact:
Lana Stoyen
President
(571) 323-0080
lana@21csi.com
Research Institute:
n/a
Abstract
As demonstrated with recent engagements, US forces will not go into combat alone. Multinational coalition forces will be the norm and our forces must flexibly adapt to the command and control (C2) environment with the newly formed team. Whether a neighboror long time ally with similar but distinctly separate C2 styles or a geographically separated ally with little common C2 techniques, the end product must be the same; a seamless C2 system capable of allowing the decision maker to correctly assess thesituation via sensors and to relay his intentions to the shooter in a timely and correct fashion. The presence of multinational cultural differences presents barriers to successful coalition command and control. These cultural differences must beunderstood, modeled, and simulated to provide an effective decision support system that can be utilized in a multinational coalition environment. 21st Century Systems, Inc teaming with the University of Hawai`i are proposing to extend the realtimetactical decision support capability inherent in the AEDGETM family of products by including modeling and simulation of cultural differences. Once implemented, the Multinational Cultural Differences Modeling could easily assist Operational, Theater orTactical decision making in a number of environments being supported by coalition forces. The military applicability for the Multinational Cultural Difference Modeling is likely to be wide and far reaching. Operating in a multinational coalitionenvironment will be the norm not the exception. Specifically, the benefit would be derived from knowing the culturally-based actions and reactions of coalition and enemy forces during one-on-one or many-on-many engagements. The need for MultinationalCultural Difference Modeling in the commercial global economy is dramatic. The capability to provide decision support and modeling for either the multinational economic, financial, or business markets would prove invaluable. This capability is would bethe discriminator that would enable the financial or business success of entities that employ its cultural difference modeling.

* information listed above is at the time of submission.

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