Metrics for Influence Operation Measurement (MIME)

Award Information
Agency: Department of Defense
Branch: Air Force
Contract: FA8650-06-M-6705
Agency Tracking Number: F061-037-0187
Amount: $99,942.00
Phase: Phase I
Program: SBIR
Awards Year: 2006
Solicitation Year: 2006
Solicitation Topic Code: AF06-037
Solicitation Number: 2006.1
Small Business Information
4515 Seton Center Parkway, Suite 320, Austin, TX, 78759
DUNS: 158034665
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Arthur Keen
 Technical Team Lead
 (512) 342-0010
Business Contact
 Darrin Taylor
Title: Vice President
Phone: (512) 342-0010
Research Institution
The USAF is looking for a reliable, statistically quantifiable technique to predict the results of influence operations in such areas as PSYOPS, military deception, counterintelligence, public affairs, OPSEC, and etc. In response to this solicitation, 21st Century Technologies (21CT) proposes Metrics for Influence Operations Measurement (MIME), a project which will demonstrate techniques to: measure and predict market penetration, segment a target audience, detect and predict message propagation and impact, classify and predict epidemic profiles, and to detect and predict counter influence operations. Once we have demonstrated the feasibility of these techniques in MIME, we can begin integrating the technologies into an environment that automates the collections to measure the effectiveness of influence operations, responsiveness of the target to stimulus, and predicts success of planned operations. We will also explore methods of countering enemy influence operations.

* information listed above is at the time of submission.

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