Healthy Dining USA Restaurant Logo and Website Program
Small Business Information
ACCENTS ON HEALTH, INC.
ACCENTS ON HEALTH, INC., 4849 Ronson Ct., Ste. 115, SAN DIEGO, CA, 92111
AbstractDESCRIPTION (provided by applicant): The long-term goal of Healthy Dining USA is a reduction in the prevalence of risk factors related to obesity and nutrition-related diseases by emphasizing fruit/vegetable content and other healthful attributes of select ed dishes at restaurants nationwide. Specific healthful menu items will be identified and promoted to the public (1) on-site in restaurants via Iogos, special menus, posters, etc., and (2) on a website which seeks to be the definitive on-line resource rega rding healthy restaurant dining. In participating restaurants, a logo will designate meals that meet criteria for fruit/vegetable content, calories and fat. Additional nutritional information such as sodium, cholesterol, protein, fiber, etc. will also be a vailable. This project expands upon the 12-year Southern California-based Healthy dining program, which promotes healthful dishes from participating restaurants. The long-term objective of Healthy Dining USA is to feature 500+ restaurants, representing ma ny thousands of restaurant locations nationwide. Phase I aims include: (1) construct a website, to be enhanced during Phase II, (2) modify materials to promote the healthful restaurant meals within the restaurants, (3) invite restaurants currently particip ating in Healthy Dining to join the nationwide program; and (4) develop plans to recruit additional restaurants - especially regional and national chains - during Phases II and III. Evaluations for this social marketing project will consist of process and outcome evaluations, including: (1) Tracking procedural steps and partners involved, the number of restaurants invited to participate and the number that agree to participate, (2) Evaluations (non-random sample) from nutrition professionals and the public, who will be asked to score the website organization and content on-line (anonymously) for accuracy of information, ease of use, completeness, interest level, etc., and (3) Tracking website hits and links, correlated with various promotions when possible (Phase II).
* information listed above is at the time of submission.