Visualization, Human Systems, Information Systems

Award Information
Agency: Department of Defense
Branch: Defense Advanced Research Projects Agency
Contract: W31P4Q-14-C-0023
Agency Tracking Number: D2-1219
Amount: $1,131,386.00
Phase: Phase II
Program: STTR
Solicitation Topic Code: ST12A-004
Solicitation Number: 2012.0
Timeline
Solicitation Year: 2012
Award Year: 2014
Award Start Date (Proposal Award Date): 2013-10-25
Award End Date (Contract End Date): 2016-07-31
Small Business Information
400 West Cummings Park, Suite 5850, Woburn, MA, 01801
DUNS: 000000000
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Nicholas Pioch
 Senior Member of Technical Staff
 (781) 367-2268
 nicholas.pioch@STResearch.com
Business Contact
 Ms. Melinda Wood
Title: Dr.
Phone: (603) 718-9800
Email: melinda.wood@STResearch.com
Research Institution
 University of New Hampshire
 Lisa Scigliano
 OFFICE OF SPONSORED RESEARCH
SERVICE BUILDING
DURHAM, NH, 03824
 (603) 862-0529
 Nonprofit college or university
Abstract
We propose to develop a toolkit and environment for social media visualization, exploiting scientifically grounded design principles embodied in visual thinking design patterns (VTDPs). Much like software design patterns, VTDPs are reusable blueprints for design of new interactive visualizations: they describe the steps in the visual thinking process that capture operations occurring in a computer and in the human brain, and the interactions among them. VTDPs facilitate design and psychophysical assessment of cognitively effective visualizations that exploit multiple independent visual channels, including size, shape, color, orientation, texture, and motion, to maximize information gain while minimizing cognitive and visual memory workload. Unique features of our approach include 1) customization of VTDPs to analysis and monitoring of social media, 2) development of a toolkit for rapid construction of visualizations by composing and customizing reusable VTDP-based model elements, and 3) application of this toolkit to develop an environment for exploration and visualization of social media data and analysis products. This environment will provide compelling, cognitively efficient interactive visualizations of the structure and evolution of social media communities, and the content and dynamics of information flowing within them, with particular attention to memes embodying new, actively propagated concepts or ideas.

* Information listed above is at the time of submission. *

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