THE LONG TERM OBJECTIVE OF THE PROJECT IS THE DEVELOPMENT AND MARKETING OF CHILDREN'S PUBLICATIONS, TO BE USED BY CAREGIVERS AND PARENTS IN HELPING YOUNG PEOPLE UNDERSTAND AND DEAL WITH TRAUMATIC EVENTS.

Award Information
Agency: Department of Health and Human Services
Branch: N/A
Contract: N/A
Agency Tracking Number: 1454
Amount: $42,020.00
Phase: Phase I
Program: SBIR
Awards Year: 1984
Solicitation Year: N/A
Solicitation Topic Code: N/A
Solicitation Number: N/A
Small Business Information
Acton Associates
103 North Horrell, West Frankfort, IL, 62896
DUNS: N/A
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 ANN ACTON
 () -
Business Contact
Phone: () -
Research Institution
N/A
Abstract
THE LONG TERM OBJECTIVE OF THE PROJECT IS THE DEVELOPMENT AND MARKETING OF CHILDREN'S PUBLICATIONS, TO BE USED BY CAREGIVERS AND PARENTS IN HELPING YOUNG PEOPLE UNDERSTAND AND DEAL WITH TRAUMATIC EVENTS. SPECIFICALLY, THE TOTAL PROJECT WILL PRODUCE BOOKS OR BOOKLETS DEALING WITH PEDIATRIC HEALTH CARE EVENTS (HOSPITALIZATION, SURGERY, EMERGENCY ROOM AND DOCTOR VISITS, TAKING MEDICINE) AT SEVERAL READING AND COMPREHENSION LEVELS TO BE USED WITH VARYING AGE GROUPS. PHASE I WILL INCLUDE MARKET RESEARCH WITH PEDIATRIC CAREGIVERS TO DETERMINE THE NEED, PREFERRED CONTENT, AND POTENTIAL MARKET FOR SUCH PUBLICATIONS, AS WELL AS DOCUMENTARY RESEARCH TO DETERMINE THE MOST EFFECTIVE METHODS OF WRITTEN AND PICTORIAL PRESENTATION. IF A NEED AND A POTENTIAL PROFESSIONAL MARKET IS IDENTIFIED DURING PHASE I, IN PHASE II THE INITIAL RESEARCH WILL BE USED AS A BASIS TO DEVELOP FOUR PROTOTYPE BOOKS, DO TEST MARKETING, REFINE THE PRODUCT, AND EVALUATE THE POTENTIAL FOR FULL COMMERCIAL PRODUCTION AND SALES.

* information listed above is at the time of submission.

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