Research and Development of a Game Based technology and Database to Train Pre-Drivers, Young Drivers, and Older Drivers to Detect Traffic Hazards

Award Information
Agency: Department of Transportation
Branch: N/A
Contract: DTRT5715C10040
Agency Tracking Number: DTRT5715C10040
Amount: $749,971.00
Phase: Phase II
Program: SBIR
Solicitation Topic Code: 132FH2
Solicitation Number: DTRT5713RSBIR2
Solicitation Year: 2013
Award Year: 2015
Award Start Date (Proposal Award Date): 2015-05-22
Award End Date (Contract End Date): 2017-12-15
Small Business Information
200 N. Ann Arbor St., Saline, MI, 48176-4817
DUNS: 119094493
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Steve Rohde
 (734) 717-5444
Business Contact
 Mitchell Rohde
Title: CEO
Phone: (734) 429-9100
Research Institution
Recent research suggests there are opportunities to enhance driver hazard anticipation and avoidance, which could in turn dramatically impact public safety. For example, the fatality rate per 100 million vehicle miles among 16 year old drivers is some ten times higher than it is among those between the ages of 45 and 55. However, hazard-related training has traditionally been difficult to accomplish, with classroom exercises lacking impact and experiential components, and real-world driving experiences hard to constrain and keep safe. The purpose of LookOut is to create a real-time, scenario-based desktop/handheld driving simulator that helps drivers with differing backgrounds (e.g., age, experience) gain greater awareness of hazards and safely avoid them. A simulator, an underlying training paradigm for hazard anticipation/detection and avoidance that is implemented in the simulator, and a database of hazards/scenarios that will be used in conjunction with it are being created. The system will leverage video game technology and realistic vehicle models/physics, and run on standard PC computers (and handheld tablets) using very low-cost steering controllers, and, optionally, a low cost eye tracker.

* Information listed above is at the time of submission. *

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