Modeling Accurate Cultural Behaviors for Effective Training of Humans (MACBETH)

Award Information
Agency: Department of Defense
Branch: Army
Contract: W91WAW-07-P-0282
Agency Tracking Number: O063-CR2-2128
Amount: $100,000.00
Phase: Phase I
Program: SBIR
Awards Year: 2007
Solicitation Year: 2006
Solicitation Topic Code: OSD06-CR2
Solicitation Number: 2006.3
Small Business Information
12 Gill Street, Suite 1400, Woburn, MA, 01801
DUNS: 967259946
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Jared Freeman
 Vice President, Research
 (202) 842-1548
Business Contact
 Margaret Clancy
Title: Chief Financial Officer
Phone: (781) 496-2415
Research Institution
The Global War on Terror requires coalition forces to engage with diverse cultures. This requires robust knowledge of cultures and skill at handling them. Current cultural training devices fail to leverage the theory, data, or interfaces necessary to deliver culturally rich training and mission rehearsal. We propose to develop a system for Modeling Accurate Cultural Behaviors for Effective Training of Humans (MACBETH), which addresses these challenges by providing a comprehensive framework (theory) for describing culturally derived behavior; a data capture and modeling tool to use for generating representations of behavior; and a systematic method for evaluating interfaces for cultural training. Specifically, the MACBETH team will: (1) develop a framework for representing cultural behaviors, (2) develop scenarios that exercise the framework, (3) define techniques for capturing behavioral data, evaluate gaming environments, (4) demonstrate our technical results, and (5) craft a Phase II validation plan.

* Information listed above is at the time of submission. *

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