A Web-Based Authoring Tool for Communicating Medical Risks

Award Information
Agency: Department of Defense
Branch: Navy
Contract: N00014-04-C-0385
Agency Tracking Number: O022-0167
Amount: $330,000.00
Phase: Phase II
Program: SBIR
Awards Year: 2007
Solicitation Year: 2002
Solicitation Topic Code: OSD02-DH07
Solicitation Number: 2002.3
Small Business Information
12 Gill Street, Suite 1400, Woburn, MA, 01801
DUNS: 967259946
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 Eileen Entin
 Senior Research Psycholog
 (781) 496-2427
Business Contact
 Margaret Clancy
Title: Chief Financial Officer
Phone: (781) 496-2415
Email: clancy@aptima.com
Research Institution
Voluntary behaviors such as alcohol consumption and unprotected sex can lead to serious health consequences for individuals, their family, and their social network, as well as present a serious public health concern. In order to reduce or eliminate the unwanted consequences of such voluntary behaviors people must understand the risks involved, what causes them, their consequences, and how to avoid them. Based on our review of relevant research, we concluded that the challenge involved in reducing risks in voluntary behaviors is making the risk information relevant to the audience. This need is the motivation for our product, MEDREACH—Medical Risk Reality Authoring and Communication Help, a theory-based authoring tool for creating dynamic, personalized risk-communication websites. This tool will be designed for health practitioners who are knowledgeable about their subject matter domain, but seek guidance in how to communicate risk information effectively. In Phase I we developed a model of risk communication that forms the foundation for the MEDREACH tool, and designed a proof-of-concept user interface for MEDREACH and for the resultant website. In Phase II we will develop the prototype MEDREACH tool, assess its usability, and empirically evaluate the effectiveness of a tailored website developed using MEDREACH.

* Information listed above is at the time of submission. *

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